Case Study Goals
Create an ambient, guerrilla, or viral marketing campaign in the form of an event; it includes pre-event advertising, event details, and follow up marketing.
BUBBL’R World Record & A Show
BUBBL’R is a lightly caffeinated sparkling water that comes in 10 flavors. It contains only 5 calories, no artificial sweeteners, flavors, or coloring, and 69 grams of naturally sourced caffeine, about the same amount as a cup of coffee. Dubbed, “water’s bubblier and more energetic best friend!,” this sparkling beverage is more than a refreshing pick- me-up, it has grown a cult following among college students with their extensive “Campus Ambassador” network and events.
This campaign surrounds a world record breaking event, called “World Record & A Show” with advertising such as billboards and social media, and event collateral including tickets and branded merchandise. A special extra fun bendable BUBBL’R can figurine was designed as the event giveaway. This event builds a world record setting can tower on the floor of the Fiserv Forum while a concert entertains the crowd. The sheer absurdity of the event will certainly draw views.
Along with a series of billboards, this event will be heavily promoted through social media. BUBBL’R has dedicated a lot of resources to curating their following, and with the help of their College Ambassadors, a sweepstakes to win an all inclusive trip to the event will be promoted around the country. Billboards will be run in the Greater Milwaukee, Madison, and Chicago areas.
Using BUBBL’R illustrated fruit imagery, the tickets, backstage passes, and other pieces highlight the lighthearted nature of the brand. These tickets feature a stack of BUBBL’R cans to give event goers a taste of what is coming in the world record attempt they will witness.
Since the target demographic for this event is generally college aged to young professionals, the merchandise and style for this event gives a nod to the current trends in ’90s nostalgia using a bold, colorful, unapologetic pattern. Merch includes t-shirts, tank tops, hoodies, socks, can coolers, and more.
The client brief, sketches, rough compositions, and refined compositions are included in this slide deck. The presentation uses images from BUBBL’R’s social media feeds and website. Thanks for taking a look!