Case Study Goals
Research three historical graphic design movements and represent each style in a poster advertisement for a client of your choosing. The client selected was Kellner Greenhouses, of Milwaukee, WI, “A Riverwest Gem.”
Vienna Secession Movement Poster
At the turn of the 20th century, new artistic forms emerged from Art Nouveau and the Glasgow School, notably the Vienna Secession Movement whose artists’ love of clean, simple, hand drawn sans-serif lettering and use of vivid imagery and motifs. This poster uses Kellner’s logo, a poppy flower, and their color scheme to create the elements used in the design.
Works Progress Administration (WPA)
The post Depression era brought about the Works Progress Administration (WPA) as part of Franklin D. Roosevelt’s New Deal in 1935, and with it came work opportunities for the unemployed to build much needed infrastructure across the country, much of which is still in use today. This poster catches a glimpse of the greenhouse at night, with a diamond shaped pendant light illuminating the plants and windows. An homage to their slogan, “A Riverwest Gem.”
Bauhaus School & Movement
The Bauhaus Movement was a fairly short lived but highly influential period in design history. The philosophy originally sought to unify art and technology, merging fine art with applied arts. The Bauhaus School, founded in Germany in 1919, believed that universal design was achievable and could be an integral part of life. The top poster uses my own photography of the greenhouse, and the bottom poster was just a bonus design I whipped up for fun in homage to Bauhaus instructor Herbert Bayer.
This slide deck is a masterpiece onto itself, enjoy the design motifs drawn from around the time that Kellner Greenhouses was founded around the turn of the 20th century. It uses vintage brass rule motifs.